>>232568888 Потому что это огромная корпорация с согласованиями всего натурально по несколько лет. А там ещё дизайн разработать и тоже год согласовывать и т.д.
>>232568697 (OP) Всем. Обычную алюминиевую банку 0,33 неудобно держать детям. Банка стала тоньше - держать удобнее. Ну и новинка всегда новинка - привлекает.
>>232570250 Есть палетты (поддоны) крупнее обычных - под кеги с пивом. Они шире, почти квадратные. Мы их даже обратно на фабрику не отправляем как обычные. Знаю о палеттах с банками/бутылками всё. Мимо_работник_пивного_склада
1. Slim cans help people to lower their intake and keep guilt in check. They make people feel better about drinking soft drinks and beer, in particular, because people can applaud themselves for drinking less (notably sugar, alcohol and calories).
According to the International Food Information Council Foundation's 2014 Food & Health Survey, 81% of US consumers were either "somewhat likely" or "very likely" to eat smaller portions to manage weight compared to 60% who expressed support for substituting lower calorie foods for full calorie alternatives.
2. The shape of slim cans is slim. That the visual message is “weight control” can’t be overlooked
3. Slim cans define the functional drink category. They began their boom as the can of choice for energy drinks. New brands, especially natural soft drinks, iced teas and other drinks with health and well-being benefits, are packaging in slim cans, which also helps manage the dosage of key nutrients.
4. Slim cans fit on-the-go needs. They are lighter and easier to carry and there’s less chance of product waste.
5. Slim cans offer a way out of profit decline for soft drink and beer manufacturers.
Let’s use Coca-Cola as an example. In November, North America president Sandy Douglas stated that more focus on lifting "price per occasion" and less on simply growing volume could unlock future revenue growth. The "price per occasion" of a 12 fl. oz can of Coca-Cola, she stated, was US31 cents in 2014. The “price per occasion” 7.5 fl. oz mini-can was US 40 cents over the same period. The slim-can gave Coca-Cola 5.3 cents per fluid ounce versus around 2.5 cents per fluid ounce for the 12 fl. oz can.
6. Celebrating or rewarding oneself with little treats is common behaviour. This insight was, in fact, the underpinning of Coke’s little can advertising campaign by Ogilvy & Mather in Germany. The ad agency placed cute waist-high mini-kiosks decked out with tiny Coca-Cola vending machines in five German cities in 2014. The machines sold mini-cans of Coke while the manned kiosks celebrated everything small by selling miniature versions of other products. The tiny kiosks were hugely successful, selling an average of 380 mini-cans of Coke a day, which was nearly triple the turnover of a typical Coke vending machine.
Причин много, но главная - наебать потребителя, >>232568807 прав.